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68 | Is blogging dead in 2025?

Ieva Laicane Episode 68

Blogging is so 2005... or is it?

In today’s episode, we’re tackling a spicy question that stirs up a lot of strong opinions online: Is blogging dead? 

Spoiler alert: I don’t think so and I’m breaking down why blogging is still one of the most powerful long-term strategies for online entrepreneurs who love writing, want more control over their content, and crave that sweet evergreen traffic. 

We’ll cover:

  • Why video may be trending, but written content still reigns for many readers (hey fellow readers 👋)
  • The real value of evergreen, SEO-optimized blog posts
  • Why blogging isn’t a quick-fix strategy but why that’s actually a good thing
  • Tips for getting started the right way 

🎧 Plus, I’ll walk you through my own blogging journey, how I turn podcast episodes into blog gold, and why I still get traffic from posts written years ago. If you've ever thought about blogging but worried it’s not worth the time - this one’s for you.

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